Brand Integration

222 Bishopsgate is a prominant building in the Broadgate area that straddles the City and Shoreditch. Goldstone wanted their newly refurbed building to appeal to both parties once marketed; a mixed bag of clientele that wouldn’t normally choose to share abodes.

Motive worked with the landlord and fit out company to ensure the right visual tone was apparent as soon as you were through the door.

Colour scheme, textures, scent and artwork were all discussed in enabling the desired experience.

Motive brought on board typographic and street art royalty Gary Stranger to apply his unique brand of illustration to bridge the gap between corporate and creative to great effect.

The work consisted of a focal piece in reception, with the concept continued inside the elevators, carrying through the provocation of thought all the way to the user’s destination within the building.

Goldstone x Thirdway x Gary Stranger x Motive