Our survey says..

“From the off Motive came up with some great ideas for how to
reflect our culture and identity in our space.
Our team are absolutely loving the end result which helped
the office to feel like home from day one.”

Jan Shury – Managing Director

IFF are a market research agency that shine a light on those that require scrutiny and analysis. Whether that be the government or domestic abuse victims, IFF work with organisations to better the world we live in.

60 years deep, IFF have moved all over London in their time and are fiercely proud of their heritage, their purpose and their people.

Their most recent move was to downsize from a space overseeing the Thames, to a pre-fitted Cat A+ office in Borough. Their concern was how this might affect team morale, so asked Motive to work with them on celebrating their essence. At just 25% occupancy, it was time to get people excited about their home again.

Through a number of workshops with the wider IFF team, Motive understood that it was people that were their driving force; both the people of the UK that they serve, and the integral IFF team.

Motive’s installations were designed to celebrate the cause and community. From authentic London bricks engraved with IFF’s values – the building blocks of their success, to street photography of the people of London, to a vintage phone installation – reminding the team of the remote workers that gather the all-important information via phone interviews.

Their historic timeline is painted by hand, another nod to their value ‘Human First’, as were their values; painted in gold leaf and pearl, now displayed proudly in their boardroom, with each letter unique, just as each person and case is.

IFF’s ‘Rules of the Game’ were applied to their much loved table football, subtly immersing people within the company’s way of life.

Historic research papers are celebrated in the main hallway, opposite their large portable neon logo, which can be unplugged and moved to use for events or filming.

Lastly, the breakout area is adorned with bespoke paintings of IFF’s last three favoured local pubs, a nod to their well-travelled history and team bonding.

What was initially viewed as a move away from London landmarks, tied up in concern over detachment from the culture, is now seen as a step into the physical embodiment of IFF’s reason to be and a love letter to London. Occupancy has since risen to 95% and the sense of belonging is palpable.