in.spired

As social media companies continue to set the pace in employee benefits and environments, competing fiercely for top talent, LinkedIn recognised their London HQ needed to deliver a stronger experience.

The brief called for more than just a workspace update. They wanted to transform a dated office into something that would immerse employees in a world beyond desks and tables – even beyond imagination. This was to be an experiential office branding project, not a simple refresh.

It was the inventiveness and creativity of Motive’s proposal that convinced LinkedIn exactly how to bring their brand to life across the entire 60,000 sq.ft. office on New Oxford Street.

Through a series of collaborative workshops, each floor received its own distinct concept. Themed meeting rooms were layered with narrative, texture, and interactive design, ensuring every space offered a unique story and feel.

Motive’s approach went far beyond paint and finishes. They crafted moments of wonder, storytelling, and playful irreverence, inviting employees and visitors to interact with the space like never before.

Design highlights included:

Punk meeting room: Tipex-personalised hanging Dr Martens brand installation

Game of Thrones room: Curated, hand-embroidered banners

Narnia room: A secret meeting room hidden behind an unsuspecting wardrobe

Southbank room: Bespoke concrete seating with graffiti by Captain Kris

Breakout space: Custom-designed street food market

Jazz room: Chandelier-style lighting made from curated brass instruments

007 room: Hand scanner entrance with a secret martini lockup

Wimbledon room: Tennis ball feature wall sandwiched in partitions and a bespoke racket light

Mini golf zone: Golf tee-shaped LinkedIn logo at the entrance

Themed artwork: Bespoke pieces throughout by artist Damilola Odusote

Baker Street room: Hidden UV light features

1984 room: Conceptual CCTV art installation

Glam Rock room: Liquid glitter floor tiles

Each feature was designed to express LinkedIn’s brand personality while encouraging interaction – part workspace storytelling, part immersive theatre.