Food for thought

“Rob was integral in understanding our brand and the bigger role Mindful Chef plays in the world outside of running our day to day business. Translating our values and reason for being from paper into a physical space, Rob played a key role in helping us feel at home in our new office.”

Miles Hopper, Founder & CCO, Mindful Chef

Mindful Chef, the industry leader in healthy and sustainable home-delivery meal kits, changed gears during Covid. Their rapid growth created a need for a new space that could keep up.

Motive partnered with their interior design team and brand strategists to ensure Mindful Chef’s identity came through vividly, crafting a series of art installations throughout their office.

Fiercely proud of their B Corp status, values and culture, Mindful Chef couldn’t work with just anyone. Their collaborators had to deeply understand the mission and message. Motive helped transform their new office into a place rich with meaning, guiding every visitor to truly feel their story as they moved through the space.

A journey through story, sustainability and soul

Right as you enter, you’re greeted by a floor-to-ceiling installation of Mindful Chef’s iconic aubergine delivery box — the same tactile unboxing ritual that greets customers each week. Cut and backlit with the Mindful Chef logo, the wall becomes a striking, physical embodiment of their brand.

A workspace built with intention

Next to the box wall stands a fully functioning vertical farm that continues the multi-sensory experience, letting Mindful Chef harvest their own herbs on site. Motive worked closely with Square Mile Farms to design it specifically for MC’s functional needs and aesthetic vision.

Moving through to the breakout space, you come upon a history wall that feels like it belongs in a gallery – interchangeable and treating each milestone with genuine respect. Above the breakfast bar, delivery boxes return in sculptural form, stacked into the shape of the Mindful Chef logo.

Back in the open-plan work area, a wall of kitchen-style tab grabbers invites employees to pin up whatever they like. It’s a democratic, low-fi way to let everyone make the space their own.

Throughout the office, small plaques honour the sustainable materials and partners who helped bring the project to life. These final touches embrace Mindful Chef’s ethos, completing a journey that is unmistakably theirs.